Virgin Trains Customers set to benefit from new transport partnership in the West Midlands

Press Releases   •   Aug 07, 2018 09:00 BST

Sustainable transport initiatives the focus of new partnership alliance as Virgin Trains commits to closer working relationship with key West Midlands stakeholders.

Iron Maiden’s Trooper beer a big hit with Virgin Trains’ customers

Press Releases   •   Aug 01, 2018 16:00 BST

Virgin Trains has partnered with Iron Maiden and Robinsons to offer the award winning Trooper beer onboard all its services. Lead singer Bruce Dickinson travelled in the cab of one of a Virgin Trains Pendolino from London to Stockport to help launch the partnership. Virgin Trains customers are in with a chance to win tickets to see Iron Maiden’s ‘Legacy of the Beast’ Tour live this summer

Virgin Trains is first train operator to introduce digital Season Tickets

Press Releases   •   Jul 26, 2018 11:42 BST

Virgin Trains has become the first UK train operator to offer digital Season Tickets, as they move one step closer to getting rid of orange tickets altogether.

Joel Dommett discovers the best of the West (Coast) in new video series from Virgin Trains

Press Releases   •   Jul 25, 2018 00:01 BST

Tuesday 24th July – Virgin Trains has today released the first episode in the brand new ‘West Coast Weekender’ series. Hosted by top comedian and TV personality, Joel Dommett, the videos see Joel discovering all the best – lesser known – things to see, do, eat and drink on a summer weekend getaway to five of the most popular destinations along the Virgin Trains route.

Virgin Trains names train to mark the launch of Bee in the City

Press Releases   •   Jul 20, 2018 15:20 BST

Virgin Trains gets bee-hind Manchester’s city-wide public art trail by naming one its Pendolino trains ‘Bee Together’ and launches a children’s competition to design a baby bee. The winner will see their creation brought to life and presented to them as a 'money can't buy' prize.

Virgin Trains removes Friday peak restrictions to encourage last-minute adventures

Press Releases   •   Jul 16, 2018 10:17 BST

  • Friday afternoon peak out of London abolished for summer of spontaneity
  • New study finds that 4pm on a Friday is the moment the nation takes to social media to talk about their weekends
  • 93% of all conversations about the weekend on social media embrace and encourage spontaneity
  • Virgin Trains is making spontaneous weekend getaways from London easier this summer by removing afternoon peak restrictions out of London Euston. The move, which covers Fridays from 20th July to 31st August, means that customers who buy an off-peak ticket for a last-minute getaway, or to get home earlier to see family, no longer need to wait for the start of the off-peak on Friday evening.

    Whilst those who like to plan can still bag our cheapest tickets by booking further in advance, if you fancy making last-minute weekend plans this move offers big savings. A customer turning up at Euston Station at 4pm and travelling on the next train to Manchester, this will see the cost of a walk-up fare drop by £125.55 .

    The new promotion comes as research shows we are far from being a nation of queue-loving, stiff upper-lip Brits; in fact, we embrace spontaneity and last-minute decisions for weekend plans. It found that 93% of all social media conversations about the weekend refer to acting spontaneously, with excited conversations kicking in at 4pm on a Friday. Almost 100,000 tweets relating to weekends were analysed, and results show the most prominent hashtags are #spontaneous, #spontaneity, #lastminute, #TGIF and #latedecision.

    Once we arrive at our summer weekend destinations, one in four of us (25%) are posting pictures of beer gardens, 16% are sharing new favourite places to brunch and 15% are snapping the best sunsets. Almost a third (31%) of all tweets about the weekend in fact show that it’s all about scoping out new hidden hotspots in our UK cities.

    Excluding the capital, the most talked about city on the Virgin Trains route was Manchester, accounting for 51% of city specific conversation on Twitter. The top 10 most talked about destinations on social media along the Virgin Trains route are:

    1.Bongo’s Bingo, Liverpool (22%), a larger than life bingo venue

    2.John Ryland’s Library, Manchester (16%), hosting one of the world’s finest collections of rare books and manuscripts

    3.Arthur’s Seat, Edinburgh (15%), an ancient volcano with beautiful views of the city

    4.Chetham’s Library, Manchester (12%), the oldest public library in the English-speaking world

    5.Victoria Baths, Manchester (7%), a listed Edwardian swimming pool and Turkish baths complex

    6.Radio City Tower, Liverpool (4%), observation tower with a 360° panoramic skyline

    7.Kibble Palace, Glasgow (4%), a hidden botanical garden

    8.The Britannia Panopticon, Glasgow (4%), the world’s oldest surviving music hall

    9.Mary King's Close, Edinburgh (3%), a historic building off the Royal Mile

    10.Back to Backs, Birmingham (1%), the city's last surviving court of back-to-back houses

    Sarah Copley, Executive Director Commercial, for Virgin Trains said: “We know the working week is busy for most, with day-to-day routines often not allowing much opportunity to be spontaneous. We see summer weekends as the perfect time to think a little differently about how you choose to spend time in the UK. Our summer promotion will enable Virgin Trains customers to extend their weekends with ease and be more flexible with their plans. We hope as many people as possible will make the most of their summer Fridays starting that little bit earlier, choosing to travel and explore the many great places we visit along the West Coast with friends and family.”

    Customers can book Standard and First Class Advance tickets on the Virgin Trains website here: Advance bookings can often guarantee the cheapest prices on fares.

    – ENDS –

    For further information on Virgin Trains, please contact

    Notes to Editors

    Station Saving

    Birmingham £60.50

    Chester £94.55

    Coventry £53.50

    Edinburgh £13.60

    Glasgow £111.25

    Liverpool £115.55

    Manchester £125.55

    Preston £129.25

    Stafford £75.20

    Stoke-on-Trent £105.20

    (Based on return journey using Anytime ticket outbound and Off-Peak ticket return vs. Off-Peak ticket both ways. See Notes to Editors for table of fares.)

    About Virgin Trains

    Stagecoach and Virgin are working in partnership to operate the West Coast inter-city route under the Virgin Trains brand, revolutionising travel on one of the UK’s key rail arteries.

    The network connects some of the nation’s most iconic destinations including Glasgow, Liverpool, Birmingham, Manchester and London.

    Virgin Trains is committed to delivering a high speed, high frequency service, offering shorter journey times, more comfortable travel and excellent customer service. Customers consistently rate Virgin Trains ahead of other long-distance rail franchise operators in the National Rail Passenger Survey (NRPS) commissioned by industry watchdog, Transport Focus.

    Virgin Trains has a proud record of challenging the status quo - from introducing tilting Pendolino trains, to a pioneering automated delay repay scheme, introducing the industry-leading onboard entertainment streaming service, BEAM, and becoming the first franchised rail operator to offer m-Tickets for all ticket types.

    Virgin Trains operated the East Coast route between March 1, 2015 and June 24, 2018. In that time, we invested £75m to create a more personalised travel experience, including over £40m in the existing fleet. Customers have benefitted from 48 additional services between Edinburgh and London every week, and an extra 22 Saturday services between Leeds and London – a total of 1.74 million additional seats since May 2015.

    Working together, the partnership railway of the public and private sectors has published a long-term plan, called In Partnership for Britain’s Prosperity, to change and improve Britain’s railway. The plan will secure almost £85bn of additional economic benefits to the country whilst enabling further investment and improvement, and contains four commitments which will see rail companies: strengthen our economic contribution to the country; improve customers’ satisfaction; boost the communities we serve; and, create more and better jobs in rail. For more information go to Britain Runs on Rail.

    Visit the Virgin Trains Media Room - - for the latest news, images and videos. Subscribe here for regular news from Virgin Trains.

    Press Office: 0845 000 3333.

    Read more »

    Virgin’s Pride train rides into Glasgow for city’s celebrations

    Press Releases   •   Jul 15, 2018 12:00 BST

    Virgin Trains’ specially decorated Pride train has travelled to Glasgow as the festival took place in Scotland’s biggest city this weekend.

    Virgin Trains gives ticket restrictions the boot to get fans home

    Press Releases   •   Jul 11, 2018 11:10 BST

    Today Virgin Trains are removing ticket restrictions on all of its services to help England fans get home earlier for tonight’s semi-final match against Croatia.

    Virgin Trains completes handover of East Coast business to LNER

    Press Releases   •   Jun 23, 2018 07:02 BST

    Virgin Trains will hand over the reins of the East Coast business to London North Eastern Railway (LNER) this weekend, after a successful demobilisation operation focussed on delivering continuity for customers.

    Virgin Trains remembers Royal Navy train that served Crewe during World Wars

    Press Releases   •   Jun 01, 2018 11:00 BST

    Virgin Trains has unveiled a commemorative plaque at Crewe station, recognising the important role the Royal Naval train played in transporting soldiers and sailors along the West Coast Main Line, over 100 years ago.

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    About Virgin Trains

    So, where are you heading?

    Whatever the destination, you’ll enjoy a faster, greener and more comfortable journey when you head there with us.

    We've been speeding all over the country for more than 15 years in our Pendolino and Super Voyager trains. We’ve learned lots along the way, making us one of Britain’s most experienced train companies.

    And we’re not slowing down.

    So if you want to get there happy and refreshed, hop on and get comfy – we can’t wait to see you.


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