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Fares from 2 January 2014 - a message to customers

News   •   Dec 23, 2013 09:41 GMT

A message to customers from Graham Leech, Executive Director, Commercial

I wanted to let you know personally that we will be increasing fares on our services by an average of 3.3% from 2 January 2014.  This is never a decision we take lightly, particularly during these straitened times, but we do need to continue making improvements for you, our customers. 

Recent investments include £10 million to brighten up the interiors of the Voyager and Pendolino train fleets and £3 million to improve the customer facilities at many of our stations. This December we introduced a new timetable that includes new, hourly services direct from Coventry, Birmingham International and Sandwell & Dudley through to North West England and Scotland.  Additional trains are now serving Crewe, providing many more connectional opportunities at one of the UK’s iconic railway junctions.

I am pleased to say we are freezing the prices for our cheapest tickets at 2013 prices, specifically the two lead-in Standard Advance fares and the first lead-in First Advance fare. We are consistently rated as the best long-distance franchise operator for ‘value for money’ in the independent National Passenger Survey. The average price paid by Virgin Trains’ customers has gone down during 2013 in real terms, and the number of people choosing to travel with us continues to grow – up by 3 per cent this year.  

We want you to continue to enjoy getting some real bargains for your rail travel and the best way of doing this is to grab one of our Advance tickets on our website ( or at one of our ticket offices.  Always remember, the earlier you book the more likely you will pick up a great deal - you can see examples of these by visiting the Best Fare Finder section of the website. 

Thank you for your custom and I hope you continue to enjoy journeys with us for business or leisure through 2014.

Graham Leech

Executive Director, Commercial, Virgin Trains

23 December 2013