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Donna Air launches world-first app for First Class upgrades at London’s King’s Cross station

Press Release   •   Sep 20, 2017 14:00 BST

Donna Air joins Virgin Trains to launch upgrade app Seatfrog in King’s Cross station. The world-first app enables customers to bid on last minute First Class upgrades on Virgin Trains’ east coast services from as little as £5.

Donna Air launches world-first app for First Class upgrades at London’s King’s Cross station

  • Actress joins Virgin Trains to celebrate the arrival of innovative Seatfrog technology for its east coast customers and helps them bid for First Class upgrades from as little as £5*

September 20, 2017– Donna Air joined Virgin Trains to launch the innovative upgrade app Seatfrog. The rail operator’s customers can now bid on last minute upgrades for First Class tickets on east coast services from just £5. The partnership is a world first for rail passengers and will enable more people than ever to enjoy the perks of First Class.

Virgin Trains’ customers will be able to upgrade right up to 30 minutes before departure from the palm of their hand with just a few taps of their smartphone. Completely seamless and easy-to-use, there’s no hassle of extra paperwork, printing tickets or additional fees.

Virgin Trains is the first travel company to bring the technology to its customers, who will compete against each other in an open and honest auction where upgrades to First Class can cost from as little as £5.

The Newcastle born actress said; “Launching this exciting world first with Virgin Trains today has been an absolute pleasure. Just seeing the looks on people’s faces when they find out they can get a First Class seat upgrade from only five pounds has been priceless. There are lots of smiling customers in the station today! I always love travelling with Virgin Trains back to Newcastle, and it’s great that this new app now makes travelling First Class in style so affordable.”

Seatfrog works by creating a live, dynamic bidding system for First Class seats that would otherwise travel empty.virgintrainseastcoast.com/upgrades

To download the full selection of images of Donna Air click here.

About Virgin Trains:

Stagecoach and Virgin are working in partnership to operate the East Coast and West Coast inter-city routes under the Virgin Trains brand. Together, they are on track to revolutionise rail travel across the UK.

The combined network connects some of the nation’s most iconic destinations including Glasgow, Liverpool, Birmingham, Manchester, Edinburgh, Newcastle, Leeds, York and London.

Virgin Trains is committed to delivering a high speed, high frequency service, offering shorter journey times, more comfortable travel and excellent customer service. Customers consistently rate Virgin Trains as one of the top long-distance rail franchise operators in the National Rail Passenger Survey (NRPS) commissioned by industry watchdog, Transport Focus.

On the East Coast route, £140m is being invested to create a more personalised travel experience. We have already invested over £40m in our existing fleet, including £21m refurbishing the interiors and £16m towards improving the engines of our trains. Customers can now benefit from 42 additional services between Edinburgh and London every week, and an extra 22 Saturday services between Leeds and London – a total of 1.74 million additional seats since May 2016. 2018 will see the introduction of completely new Azuma trains being built in the UK by Hitachi.

The West Coast route has a proud record of challenging the status quo - from introducing tilting Pendolino trains, to a pioneering automated delay repay scheme and becoming the first franchised rail operator to offer m-Tickets for all ticket types.

Visit the Virgin Trains Media Room - virgintrains.co.uk/about/media-room - for the latest news, images and videos. Subscribe here for regular news from Virgin Trains.

For more information contact Kaper PR:
virgintrainsEC@kaper.uk.com/ 0203 3301 2086 

About Seatfrog

Seatfrog is a travel technology company transforming the future of rail and airline upgrades. Seatfrog helps rail providers and airlines unlock new ancillary revenue opportunities right up to the departure gate by creating a seamless upgrade experience for passengers on mobile.

it is the world’s most comprehensive automation of the upgrade process and the first mobile focused platform that allows passengers to transparently bid for an upgrade in real time, pay and receive a new boarding pass direct to their mobile right up until the time of departure.

For more information, visitseatfrog.comor find us onFacebookorTwitter.

For Seatfrog press images or interview requests please contactseatfrog@hopeandglorypr.com

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