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Press Release   •   Dec 11, 2017 09:48 GMT

  • Virgin Trains will launch a giant ‘51 minutes of festive fun’ snow globe at Birmingham New Street station this Sunday 10thand Monday 11thDecember
  • The public can step inside to win 51-minute long festive gifts, in a 51 second blizzard challenge
  • Virgin Trains super fast Birmingham-London service gets you there 51 minutes faster than the competition, giving you more time for festive fun

Virgin Trains is surprising passengers with a life-size giant snow globe at Birmingham New Street Station on Sunday 10thand Monday 11thDecember, as part of its festive mission to spread Christmas cheer.

To celebrate Virgin Trains super fast service between Birmingham and London, the public can win festive prizes by hunting down special red snowflakes as the snow globe turns into a blizzard. Festive gifts will range from 51-minute luxury massages and champagne afternoon tea, to 51-minute family fun at the Birmingham Botanical Gardens and Escape Rooms, giving people more time for themselves this Christmas. People travelling through the station can also step inside the magical glitter Christmas scene for a festive photo with friends and family.

’51 minutes of festive fun’ has been created to celebrate Virgin Trains’ gift of fast train travel, which is the fastest train service from Birmingham New Street to London – 51 minutes quicker than the competition. The snow globe is also part of Virgin Trains festive mission to spread Christmas cheer.

Event: The Virgin Trains’51 Minutes of Festive Fun’ snow globe

Location: The Atrium, Birmingham New Street Station

Date: Sunday 10thDecember and Monday 11thDecember

Times: 7am to 7pm on Sunday 10th December; 12pm to 7pm on Monday 11th December

Natasha Grice, General Manager for the Birmingham – London route, said,“Our super-fast trains get you from Birmingham to London 51 minutes faster; giving you 51 more minutes to spend more time on the things that matter to you this Christmas. To help make the most of those precious minutes, we’re offering the people of Birmingham the chance to enter our giant snow globe and win a 51-minute festive prize. We have some brilliant prizes up for grabs, and we hope it will spread a little Christmas cheer in Birmingham.”

Share photos of your snow globe experience with #giftoftime.

About Virgin Trains:

Stagecoach and Virgin are working in partnership to operate the East Coast and West Coast inter-city routes under the Virgin Trains brand. Together, they are on track to revolutionise rail travel across the UK.

The combined network connects some of the nation’s most iconic destinations including Glasgow, Liverpool, Birmingham, Manchester, Edinburgh, Newcastle, Leeds, York and London.

Virgin Trains is committed to delivering a high speed, high frequency service, offering shorter journey times, more comfortable travel and excellent customer service. Customers consistently rate Virgin Trains as one of the top long-distance rail franchise operators in the National Rail Passenger Survey (NRPS) commissioned by industry watchdog, Transport Focus.

On the East Coast route, £140m is being invested to create a more personalised travel experience. We have already invested over £40m in our existing fleet, including £21m refurbishing the interiors and £16m towards improving the engines of our trains. Customers can now benefit from 42 additional services between Edinburgh and London every week, and an extra 22 Saturday services between Leeds and London – a total of 1.74 million additional seats since May 2016. 2018 will see the introduction of completely new Azuma trains being built in the UK by Hitachi.

The West Coast route has a proud record of challenging the status quo - from introducing tilting Pendolino trains, to a pioneering automated delay repay scheme and becoming the first franchised rail operator to offer m-Tickets for all ticket types.

Working together, the partnership railway of the public and private sectors has published a long-term plan, called In Partnership for Britain’s Prosperity, to change and improve Britain’s railway. The plan will secure almost £85bn of additional economic benefits to the country and contains four commitments which will see rail companies: strengthen our economic contribution to the country; improve customers’ satisfaction; boost the communities we serve; and, create more and better jobs in rail. For more information go to Britain Runs on Rail.

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Press Office: 0845 000 3333.